You know it’s the holiday season in Spain when the Freixenet spot airs on TV.
The ads vary in length from the 10 minute short film directed by Martin Scorsese in 2007, to the more conventional spots like this year’s 2 minutes 15 seconds.
This image is a capture from the 2011 spot, featuring the extraordinary talents of Sara Baras, a remarkable Andalusian Flamenco dancer, born in the neighbouring province of Cadiz (little piece of trivia; she was in Mission Impossible II, in one of the scenes in Sevilla) together with José Carlos Martínez (the artistic director and choreographer of The Spanish National Dance Company).
I think it’s going to be a favourite of mine; for its passionate, energetic fusion of quintessential Spanish Flamenco with classical dance.
This year's spot was created by agency, JWT, from their Barcelona office.
These Freixenet TV spots are always beautifully choreographed and produced, and are affectionately known as ‘Las burbujas de Freixenet’ or ‘Bubbles’ – and often include stars from the stage or screen, just to add even more sparkle and fizz (last year it was the beautiful Shakira, the Columbian pop star who is huge here in Spain and past stars over the past 30 plus years have included Liza Minnelli, Raquel Welch, Paul Newman, Antonio Banderas, Penelope Cruz, and Gwyneth Paltrow).
This year’s spot can be viewed in full here – it’s beautiful. This link is the official site where there is additional information about the production, including a documentary by Jorge Cosmen.
Images and TV spot are copyright Freixenet.