Andalucía province punches well above its weight in terms of its international tourism offering; but it’s not just package holidays or boutique hotels. It’s now about sustainable, alternative and eco tourism; from yoga retreats to holistic workshops; from meditation breaks to active nature holidays.
Spain is amongst the world’s greatest tourism economies. With an enviable climate, open, friendly people, rich culture, stunning natural environment and a developed infrastructure for visitors, the country is an attractive destination. Andalucía in particular, with its combination of beaches and favourable climate has always been at the forefront of the sector’s success and the famous Costa del Sol has embraced mass tourism for all types of clients; yet now the region also has a growing sustainable tourism sector that is attracting a new client to southern Spain.
—here is the full feature I wrote for the World Travel Market supplement—